A few years back, a new bank and bank building opened in San Francisco. Because the City by the Bay is already laden with scores of banks and banking services, this new organization went out of its way to build a new facility that was architecturally interesting and impressive. And, sure enough, it was. Articles …
Tag Archives: #customer loyalty
Identifying Prospect Pain Points
Here’s the typical scenario when a cleaning contractor meets with a prospect to submit a cleaning proposal. The building or office manager walks the contractor through the facility. She may point out things that, based on her experience, need special care. The cleaning contractor focuses on the size of the facility; density (how many people …
Do You Provide Service or Satisfaction?
Here’s a problem shared by many cleaning contractors when it comes to customer loyalty. While they provide an acceptable service for their clients, they often do not take it to the next level, ensuring true customer satisfaction—and thus customer loyalty, one of the ultimate goals of any contract cleaning or service business. “Acceptable service” essentially …
