A cleaning contractor was one of several contractors that responded to a request for proposal (RFP), also known as a “tender” in many parts of the world. This contractor was excited to find out that his proposal was one of four being given serious consideration. Moreover, a couple of weeks later, he was asked to […]
Very ofthen the features of a business mean nothing to the customer. It’s the benefits that are important to them. The following example might explain this better:
When service providers respond to a request for proposal and are not selected, very often they believe it is because of price. The customer, they believe, always selects the low bidder.