Every successful digital marketing plan can be broken down into 6 simple steps and Segura & Associates have you covered at each one…

Knowing your market intimately is crucial to the success of your marketing campaign. With over 50 years of experience in the cleaning industry, Ron Segura knows this market like the back of his hand. You cannot get a better insight into the people and companies purchasing in this market than what Ron can provide. 

Building on that insight, George Lohnes of Results From Marketing works directly with the client to develop a custom strategy that will fulfill your vision.

Every client at Segura & Associates receives personalized treatment. Katherine at POP Editorial Services, LLC, takes Ron’s insights, marries them with your vision, and polishes it all to develop magnetic messaging, copy, and content for your business. With more than a decade of experience in jansan writing and editing, Katherine understands your goals and needs. Together we make sure your message will be irresistible to your ideal prospect.

With winning copy in hand, it’s time to craft the individual pieces of media to embody those messages. And the first place to start with digital marketing is your website. Janaina and Pixel Mix Studio can provide you with world-class branding and website design. Not only will your website design stand head and shoulders above the competition, but your users will also appreciate the thought and engineering put into its backend development.

The second big piece in the media mix is promotional material—blog posts, display ads, and video ads. Our team has you covered here as well. With your input, we produce effective, optimized marketing content. Pixel Mix Studio adds award-winning graphic design to help you capture the attention of your prospects. Lastly, Web Video Ad Space produces compelling video ads that excel in every metric of online promotion.  

Even the best copy won’t get you leads if you don’t have top-of-the-line distribution for your message. Ahryn at Web Video Ad Space has over 10 years of experience purchasing media distribution at Google, YouTube, Facebook, Instagram, and LinkedIn. He has worked in a variety of verticals, including B2B, B2C, Automotive, Retail, and Building Services. You will appreciate his dedication to staying on top of the avalanche of constant changes taking place at each major online channel. This allows you to get the best price possible on the highest-quality traffic. 

This is where the rubber meets the road, and once again, Segura & Associates is there for you! Captivating copy from POP, together with stunning landing pages from Pixel Mix Studio, capture the important contact and intent information your sales team needs to follow up and close sales. You will never have to worry about this part of your sales funnel again.

Not every prospect or lead is going to be ready to take action right away. Solutions from our team make sure you nurture prospects along the sales journey until they are ready to buy. Email messages crafted by Ron and Katherine, inside email newsletters designed by Pixel Mix Studio, deliver the additional information leads will need to move through and become closed sales. 

This isn’t the only way we continue to stay in touch with your prospects on your behalf. Web Video Ad Space will be creating custom audiences of prospects who engage with your ads, visit your website, or begin the lead capture process, but fail to complete it. These are all people who will benefit from additional exposure to your messaging. Luckily, these custom audiences are much more valuable and represent a higher return on your advertising investment. 

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Ron segura

Ron Segura

Ron‌ ‌Segura,‌ ‌Founder‌ ‌and‌ ‌President‌ ‌of‌ ‌Segura‌ ‌&‌ ‌Associates‌ ‌brings‌ ‌over‌ ‌50‌ ‌years‌ ‌of‌ ‌experience‌ ‌in‌ ‌all‌ ‌segments‌ ‌of‌ ‌the‌ ‌Cleaning‌ ‌Industry.‌ ‌Ten‌ ‌of‌ ‌those‌ ‌years‌ ‌were‌ ‌spent‌ ‌overseeing‌ ‌the‌ ‌cleaning‌ ‌of‌ ‌over‌ ‌4.5‌ ‌million‌ ‌square‌ ‌feet‌ ‌of‌ ‌outsourced‌ ‌services‌ ‌for‌ ‌The‌ ‌Walt‌ ‌Disney‌ ‌Company.‌ ‌ ‌

With‌ ‌19‌ ‌years‌ ‌of‌ ‌consulting‌ ‌both‌ ‌domestic‌ ‌and‌ ‌internationally‌ ‌Ron‌ ‌has‌ ‌been‌ ‌assisting‌ ‌organizations‌ ‌to‌ ‌perform‌ ‌at‌ ‌maximum‌ ‌efficiencies‌ ‌while‌ ‌raising‌ ‌the‌ ‌quality‌ ‌of‌ ‌service.‌ ‌He‌ ‌is‌ ‌the‌ ‌author‌ ‌of‌ ‌numerous‌ ‌monthly‌ ‌articles‌ ‌in‌ ‌various‌ ‌trade‌ ‌journals‌ ‌worldwide.‌ ‌ ‌

His‌ ‌organization‌ ‌continues‌ ‌to‌ ‌direct‌ ‌attention‌ ‌to‌ ‌the‌ ‌latest‌ ‌technologies‌ ‌that‌ ‌assist‌ ‌his‌ ‌clients‌ ‌in‌ ‌setting‌ ‌themselves‌ ‌apart‌ ‌from‌ ‌their‌ ‌competition.‌

Ron’s‌ ‌excellent‌ ‌networking‌ ‌abilities‌ ‌have‌ ‌been‌ ‌demonstrated‌ ‌in‌ ‌his‌ ‌founding‌ ‌of‌ ‌the‌ ‌LinkedIn‌ ‌“Janitorial‌ ‌Management‌ ‌Group”‌ ‌with‌ ‌over‌ ‌14,000‌ ‌members‌ ‌worldwide.‌

Ron‌ ‌has‌ ‌been‌ ‌a‌ ‌Speaker‌ ‌and‌ ‌Presenter‌ ‌for‌ ‌Cleaning‌ ‌Organizations‌ ‌throughout‌ ‌the‌ ‌United‌ ‌States,‌ ‌Mexico,‌ ‌Brazil,‌ ‌and‌ ‌this‌ ‌year‌ ‌was‌ ‌a‌ ‌speaker‌ ‌in‌ ‌Australia‌ ‌at‌ ‌the‌ ‌AUSCLEAN‌ ‌Pulire‌ ‌exhibition‌ ‌-‌ ‌Sydney‌ ‌(2013)‌ ‌and‌ ‌the‌ ‌Building‌ ‌Service‌ ‌Contractors‌ ‌International‌ ‌2013(BSCAI),‌ ‌ISSA‌ ‌Latin‌ ‌America‌ ‌(2017)‌ ‌and‌ ‌Abralimp‌ ‌of‌ ‌Brazil‌ (2017),‌ ‌Guyana‌ ‌(2019),‌ ‌and‌ ‌ISSA‌ ‌(2020).‌ ‌

Katherine Pickett

Katherine Pickett is the owner of POP Editorial Services, LLC, where she provides copyediting, proofreading, writing services, and developmental editing to clients across the country. With professional training in fiction and nonfiction editing and more than 20 years in the industry, Katherine treats each project with the respect it deserves. She is the author of the award-winning book Perfect Bound: How to Navigate the Book Publishing Process Like a Pro, now in its second edition, and the booklet Freelancing as a Business: 7 Steps to Take Before Launch Day. For a list of recent titles, rates, service descriptions, and testimonials, please visit www.popediting.net. Find her blog at www.thePOPnewsletter.com.

Janaína Diniz

Founded in 2005, Pixel Mix is a branding and design agency that is passionate about launching, rejuvenating and leveraging brands. We help brands come to life as well as continue their trajectories to reach new heights in the digital world.

There are no magic formulas. Each business has its unique DNA and Pixel Mix is ready to help you. Our team of highly qualified professionals from various fields can offer their expertise at each stage of your business, including planning, design, communication, marketing and technology. We are specialists in branding creation, logo redesign, social media marketing, presentations and websites with high performance and a modern, attractive design.

Janaína Diniz, Owner and Art Director of Pixel Mix, is a branding and design specialist. She has over 20 years experience in creation and design, helping businesses come to life and expand. Pixel Mix is based in São Paulo, Brazil, but currently serves clients all over Brazil and in the United States.

Ahryn Scott

Web Video Ad Space is a full-service digital advertising agency helping companies achieve their lead generating and sales goals. We implement complete digital marketing plans from audience identification to media development to paid traffic management to conversion optimization. This allows you to communicate the right message to each prospect as they move their way through your sales process. Video is the most effective communication tool there is to influence prospects to purchase your solutions. This is why we specialize in engineering high-performing video ad campaigns on LinkedIn, Facebook, Instagram, and YouTube.  

Ahryn Scott, the President of Web Video Ad Space, is a Digital Marketing Specialist who has been helping brick-and-mortar companies build their brands and grow sales online. After spending over a decade running video-based online advertising for small to medium businesses, Ahryn knows what it takes to drive conversions and increase market share. There is no need for business owners to chase the next shiny object in order to be successful online. A comprehensive marketing plan and strategy is the key to success online as it is offline.

George Lohnes

George Lohnes is a senior marketing and strategy executive with over 25 years of experience in the facility services industry. He is currently the president of Results from Marketing, a firm he established in 2017 to meet the marketing requirements of B2B organizations, with particular emphasis on the unique needs of the janitorial and facility services industry.

George will construct customized marketing strategies for the company’s marketing clients. George, who has 25 years of experience in the field, is founder and president of the marketing firm Results from Marketing.

In November, the marketing group at Segura & Associates added associate businesses with expertise in content, social media design and web development. Lohnes represents the missing piece—strategic vision—in the company’s full-circle marketing service for businesses in the Cleaning Industry.

Marcie Palmer

Marcie Palmer, has been called a straight up pro. She has experience in almost every area of business including HR, sales, operations and marketing gaining unique and valuable perspective along the way. She spent 15 years in the distribution industry where she grew marketing departments from scratch. Marcie established and executed on sales and marketing strategies that developed strong brands and capitalized on all channels of marketing including email marketing, blogs, website management, SEO, SEM, social media, seminars and events, trade shows and more.

Marcie helps her clients make an impact with their sales and marketing strategies and processes. Marcie specializes in results – whether a company needs to develop a strategy or execute one they already have in mind – she focuses on lead generation and conversion, retaining customers and growing sales. Her passion for excellence in processes,
sales and marketing automation, customer experience, and training helps her clients meet and often exceed their goals.

When Marcie isn’t busy helping clients make their marketing awesome and their sales grow, she enjoys time with her husband, four children, and her grandchildren. Marcie is co-founder of the Grand Rapids Women’s Golf Association started in 2019 to provide a community of women golfers wanting to enhance their golf game in a friendly competitive environment at premier courses around West Michigan.
The group has quickly grown to 200 members.

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