The Value of a Review

One year has ended and another is ready to go! How about you? Business as usual or have you taken the time to review the past year and to develop a strategy to strengthen areas of your contract cleaning company to make it even more successful this year?

Here are some areas you might review if you have not already:

  1. Administration

When was the last time that you called your main office number to hear how your telephones are answered? You might be surprised that you are immediately put on hold or the number of times that the telephone continues to ring. Some may view the answering of telephones as something anyone can do. Wrong! How that telephone is answered could mean satisfying or losing a customer. It could mean the difference between gaining new business or not. Do not minimize the damage that can be done by not answering the telephones correctly.

  1. Operations

Have your complaints increased over the previous years? Did you check to see if repetitive complaints increased this last year? A review of the request or complaint process should be made each year. The ultimate goal is not to have repetitive problems, so make sure that this year you will:

  • Investigate why the problem occurred
  • Develop a preventive solution to the problem
  • Follow up with the customer
  1. Marketing

Did you wave your flag last year? Who knows about all the good work you do? Now is the time to:

  • Review the content of your web site

o       Does it emphasize the benefits of using your service?

o       Does it move the reader to action?

o       Is it up to date?

  1. Sales

Did you meet your sales goals for the year? If not, what hindered you from getting the sales needed to reach the company goals? We all know how fast time flies by, and so we need to make sure that we have a strategy that incorporates sales efforts on a daily basis. Remember, what you do not do today will affect you tomorrow!

Try and set aside time each day to make contacts with potential prospects. This can be done by:

  • Telemarketing thirty minutes to one hour a day
  • Send out a set number of emails or letters to potential prospects
  • Attempt to tell five new people about your company each day
  • Update your website regularly with educational content, testimonials, and company news
  • Don’t forget your LinkedIn profile; before even considering you and your service, your prospect will check out your LinkedIn page.
  • Related to this, start saving potential LinkedIn leads…the types of companies you would like to work with in your area…and contact the