This article was originally published in CMM
On the first Sunday after New Year’s Day, congregants at a church in Chicago do not wish each other Happy New Year. Instead, they wish each other “Happy New You.” The thinking behind this is that the new year provides an opportunity to shed the past and start fresh.
With the new year now here, some cleaning contractors are starting to examine their businesses. They are looking at what was and was not accomplished during the year and deciding what changes they’d like to make. This is especially true when it comes to the marketing and branding of their companies.
Business owners may consider building a new website; adding more content to their current site; or hiring a marketing, communication, or SEO firm.
However, one small—but essential—thing tends to get overlooked: the company logo. Logos are far more important than you might realize. Moreover, if you are considering giving your company a fresh look for the new year—a new you, so to speak—you probably should start with your logo.
A well-designed logo may:
- Pique the interest of potential customers
- Impress current clients (make them proud you are their service provider)
- Differentiate your company from other cleaning contractors
- Facilitate brand recognition
- Convey what your brand is all about.
Once a new logo has been created, it should be used everywhere:
- Company marketing materials
- Business cards
- Business gift
- Internal and external stationary
- Email signatures
- Company websites and social media sites
A favicon is the small icon some websites have to the left of their URL address. While not everyone takes advantage of this logo opportunity, most websites allow you to use your company logo as a favicon.