Many cleaning contractors start their businesses by working with any facility or any company they can get. They know they must jump in somehow, so they start with what is available. However, with time, they often develop specialties, and these specialties become what we could call their niche or target markets. Having a target market …
Continue reading “Cleaning Contractors: How to Determine Your Target Market”
When it comes to marketing, it can be crucial to define your target market. Defining your market has several benefits but it can be a challenge.
Identifying your area of focus takes some honest reflection on your strengths and weaknesses, likes and dislikes. Begin by considering these points
Ron Segura, Founder and President of Segura & Associates brings over 50 years of experience in all segments of the Cleaning Industry. Ten of those years were spent overseeing the cleaning of over 4.5 million square feet of outsourced services for The Walt Disney Company.
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