Ten Easy Steps: How to Ask for Testimonials

Every contractor needs to have a list of customer testimonials. They are powerful and can improve a contractor’s sales performance significantly.  However, according to Ron Segura, President of Segura and Associates, who works with large and small contractors helping them build their business, “all too many contractors do not take advantage of this marketing tool, […]

How Cleaning Contractors Can Improve Their Bid-Hit Ratio

Although I rarely use the expression, many contractors in different industries have what they call a “bid-hit ratio”. Essentially, this involves comparing how many bids the contractors submitted against how many they won—that is, the “hit”. There is no average bid-hit ratio. Some contractors will submit 10 bids and only get one hit and assume […]