Many of the cleaning contractors I work with are micromanagers. When they were small, this was probably necessary. They wanted to know and have a hand in everything going on in their business. But now that they are bigger, many of them have not changed that much. Even with a large office and custodial staff, …
Continue reading “Questions Cleaning Contractors Need to Ask about Offloading”
Every contractor needs to have a list of customer testimonials. They are powerful and can improve a contractor’s sales performance significantly. However, according to Ron Segura, President of Segura and Associates, who works with large and small contractors helping them build their business, “all too many contractors do not take advantage of this marketing tool, …
Continue reading “Ten Easy Steps: How to Ask for Testimonials”
“Company founders need to know when to retire. They do not want to stay too long, nor should they leave too soon. Both scenarios can be bad for the company.” San Mateo, CA – Many mom-and-pop contract cleaning companies that started years ago are now large corporations. In many cases, the founders of these companies …
Continue reading “Knowing When Company Founders Should Retire”
Logos are more important than you might realize. If you are considering giving your company a fresh new look, you probably should start with your logo.
Lead scoring helps contractors weed out the types of customers they do not want so that they can focus on the types of customers they do want
Sometimes, a perspective customer is interested in hiring a cleaning contractor, but they ask if the contractors can do it for less. Here’s how to handle it.
Having a target market has many positives for cleaning contractors because the contractor has likely addressed almost every type of situation that may come up
Often cleaning contractors pair cleaning workers to help their work move along faster and reduce worker fatigue but there is more to “pairing” than we realize
When an emergency arises in a facility that does not have an effective budget in place, severe repercussions may follow.
Although I rarely use the expression, many contractors in different industries have what they call a “bid-hit ratio”. Essentially, this involves comparing how many bids the contractors submitted against how many they won—that is, the “hit”. There is no average bid-hit ratio. Some contractors will submit 10 bids and only get one hit and assume …
Continue reading “How Cleaning Contractors Can Improve Their Bid-Hit Ratio”
Ron Segura, Founder and President of Segura & Associates brings over 50 years of experience in all segments of the Cleaning Industry. Ten of those years were spent overseeing the cleaning of over 4.5 million square feet of outsourced services for The Walt Disney Company.
Pixel Mix. 
