San Mateo, CA – Marketing has changed. Many jansan professionals market their services by finding ways for the customer to come to them. This is referred to as reverse marketing. However, Ron Segura, president of Segura & Associates, who helps cleaning contractors and other jansan industry professionals build their businesses, says, “we must remember that …
Tag Archives: growing your business. cold calling
Getting New Business the Old Fashioned Way: Networking
Someone I know in the contract cleaning industry wanted to expand his business. He gave up on cold calling, as it just was not working and he did not enjoy it, and was looking for a new tack. Based on his research, he decided the best approach was to increase his online savvy. He spent …
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