Several years ago, a cleaning contractor in the southeast started writing a column on office cleaning for a local newspaper. The column mainly dealt with cleaning-related issues that could help facility managers keep their facilities cleaner and healthier. While this gentleman never marketed himself directly, by writing this column on a regular basis, he slowly …
Continue reading “Four Ways Smaller Cleaning Contractors Can Build Their Businesses”
One of the most essential parts of a blog is the CTA – the Call to Action. Typically, it is posted at the end of a blog but not always.
builds trust between the web visitor and the organization and with trust, sales can be right around the corner
Cleaning contractors should never underestimate the power and potential of an active blogging program to help market their services and their company
How do most customers find out about you and your business? Invariably, they go to your website. And what’s on most cleaning contractors’ websites? A list of all the features their service provides. If there is anything I would like you to learn from this blog and my recent webinar, is that features don’t count. …
Continue reading “Features Don’t Count… and Other Problems with Most Janitorial Proposals”
IoT will play a growing role in restroom management and all facility operations, helping to create the smart buildings of the future
Many of our clients are now asking us about the Internet of Things (IoT) and how it will impact their facilities and professional cleaning. One of the first things we should all know is that IoT is not new. It dates back to the late 1960s. That’s when “things” were first connected to other “things,” …
Continue reading “How IoT and Professional Cleaning Will Help Facility Managers”
To build your business, potential customers have to know you, like you, and trust you. We call this the KLT factor, and developing your KLT skills is core to developing a successful contract cleaning business. While it is true that some customers may come knocking on your door, most often it is just the opposite. …
While many cleaning contractors have jumped on the content marketing bandwagon, some have not. Even those that have may not be fully aware of its value or its potential in helping to build and grow a contract cleaning company. Before we explain why content marketing is so valuable, we need to clarify what it is. …
Continue reading “The Value of Content Marketing for Cleaning Contractors”
The best way to handle an emergency is to plan for one. It can be too late to protect tenants and building visitors if you wait until an emergency happens. Managers must be prepared well in advance. Further, facility Managers must think outside-the-box. Fires, explosions, extreme weather events, are some of the most common emergencies …
Continue reading “What Facility Managers Need to Know In Case of an Emergency”
Ron Segura, Founder and President of Segura & Associates brings over 50 years of experience in all segments of the Cleaning Industry. Ten of those years were spent overseeing the cleaning of over 4.5 million square feet of outsourced services for The Walt Disney Company.
Pixel Mix. 
