here is how can we improve the salesperson selection process and by doing so, find salespeople that will stick around a bit longer
Category Archives: Blogs
Quick Tips: Some Selling Dos and Don’ts Just for Contractors
Quick Tips: Here are some do’s and don’t’s to help guide you in the selling presentation process from Ron Segura
Building Your Sales Skills Using Aristotle’s Art of Persuasion
Two thousand years ago, Greek philosopher Aristotle developed a formula that helped communicators including successful salespeople make presentations that convince others to act
How to Sell When You Can’t Sell
Selling is a skill and just about anyone can learn and use it to their advantage. Today, it is essential that we do.
Quick Tips for Successful Bidding
Here are several ways cleaning contractors can win more bids and improve their odds of winning new customers.
A Closer Look at Features and Benefits
There is much confusion among contractors as to what they consider to be a feature and what they consider to be a benefit of their services.
Don’t Forget the People You Don’t Hire
Sometimes a person is not hired because the interviewers did not think they would fit into the company business culture. A “culture fit” is hard to define and decipher
What’s Your Marketing Strategy?
If I took some of my smaller contract cleaning clients with me to visit the marketing department of one of North America’s premier contract cleaning companies, what they would soon learn is that these companies have a well-planned, well-thought-out marketing strategy. Further, this strategy is fluid. The program in place a few years back is …
Marketing No-No’s for Cleaning Contractors
While there are many ways cleaning contractors can build their businesses, here are a sampling of those that I tell my clients they should avoid
Ways to Identify Your Target Market
Identifying your area of focus takes some honest reflection on your strengths and weaknesses, likes and dislikes. Begin by considering these points
