One way to hold on to customers this is through outstanding customer service. Good customer service won’t do. It must be outstanding customer service
Category Archives: General
Ways to Define Your Target Market
When it comes to marketing, it can be crucial to define your target market. Defining your market has several benefits but it can be a challenge.
Quick Tips: Some Selling Dos and Don’ts Just for Contractors
Quick Tips: Here are some do’s and don’t’s to help guide you in the selling presentation process from Ron Segura
What Doesn’t Fit Today May Fit Tomorrow
When hiring new people, keep the names of qualified people not hired. If called in again they will know more about your company and very often want to work for you.
More on Features and Benefits in Janitorial Proposals
Astute facility managers are focused on how their facility will benefit from hiring you and your service. This has to be pointed out in your bid.
Quick Tips for Successful Bidding
Here are several ways cleaning contractors can win more bids and improve their odds of winning new customers.
But How Does That Benefit the Customer?
When service providers respond to a request for proposal and are not selected, very often they believe it is because of price. The customer, they believe, always selects the low bidder.
Contractor Cleaner Stage Fright
Here are steps cleaning contractors take to help calm down, and in some cases, amp up, before giving a presentation to clients.
Features Don’t Count… and Other Problems with Most Janitorial Proposals
How do most customers find out about you and your business? Invariably, they go to your website. And what’s on most cleaning contractors’ websites? A list of all the features their service provides. If there is anything I would like you to learn from this blog and my recent webinar, is that features don’t count. …
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The Value of Content Marketing for Cleaning Contractors
While many cleaning contractors have jumped on the content marketing bandwagon, some have not. Even those that have may not be fully aware of its value or its potential in helping to build and grow a contract cleaning company. Before we explain why content marketing is so valuable, we need to clarify what it is. …
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